Seller & Vendor Marketing

Weitere Performance Faktoren eines Amazon Produkts:

Geringe Versandkosten

Geringe Versandkosten

In erste Linie geht es auf Amazon darum , den Kunden zufriedenzustellen. Wer als Kunde keine Versandkosten zahlen muss, den überkommt direkt das Gefühl, etwas gespart zu haben. Daher sollten die Versandkosten für ein Produkt nicht zu hoch angesetzt sein.

Amazon Fullfillment (FBA)

Amazon Fullfillment (FBA)

Sobald die Produkte das “Prime”-Siegel erhalten, also die Produkte aus dem Amazonlager versendet werden, erhöht sich die Chance auf einen Platz in den oberen Rankings, denn FBA-Produkte werden von Amazon zusammen mit Vendoren bevorzugt!

Review-Management

Review-Management

In diesem Punkt geht es vor allem darum, wie schnell und in welcher Qualität auf Kundenanfragen etc. reagiert wird. Ein gutes Produkt, sowie ein hilfsbereiter Kundenservice, sorgen für gute Produktrezensionen, was widerrum eine positive Auswirkung auf das Ranking Ihrer Produkte hat.

AMAZON SELLER & VENDOR MARKETING

Amazon und seine Vorteile

Amazon hat in Deutschland 44 Millionen regelmäßige Kunden. Viele der Nutzer suchen von alltäglichen Produkten bis hin zu speziellen Ersatzteilen alles Mögliche durch. Doch wie bringt man die potenziellen Kunden dazu, auf die eigenen Produkte aufmerksam zu werden? Die Lösung ist simpel, Werbung, doch diese muss Effizient und Zielorientiert geschaltet werden.

Amazon Marketing effizient gestalten

Die Konkurrenz auf Amazon ist groß, sodass Verkäufer generell einen großen Nachteil haben, wenn sie ihre Produkte auf Amazon nicht bewerben. Die organische Platzierung der eigenen Produkte steht bei uns im Fokus, da mehr Kunden auf die Produkte aufmerksam werden, je höher die Platzierung des Produkts ist.
Es ist dabei ausschlaggebend, die eigenen Kampagnen entsprechend zu optimieren, den ACOS im Blick zu behalten und die Werbekampagnen kosteneffizient zu gestalten.

UNSERE LEISTUNGEN

Amazon Consulting
Strategische Zielausrichtung
Beratung im Bereich Amazon Seller Center
Keyword und Themenrecherchen
Product Page Analyse und Optimierung
Kampagnen Optimierung

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